I chose to package bird seeds simply because I wanted to create a birdseed package and bird feeder combination, to make it easier and less costly for buyers.
I went with colourful packages because birds are attracted to vibrant colours and my target audience are children who are also attracted to colorful packaging. I used simple type, icons and layout for readability when the packages are on the shelf.
The packaging works for both the winter and summer season because in winter its hard for birds to fine food in the harsh conditions and summer because that’s when many birds have migrated back to Canada. The bird packaging is also helpful to Bird watchers who can attract birds and take pictures. The Vinyl paper allows users to use the birdseed packaging as a filler or a bird feeder. The paper can be used as a sticker and not thrown away.
Some challenges I faced were finding the right paper to use. The 100lb cardstock, when folding it would easily tear. Another challenge was when using translucent paper the ink would rub off quickly.