You’re invited to

The Intermission: Grad Show

When

Tuesday, April 19, 2016

Industry Reception

4:30pm—7pm

Doors Open

7pm—11pm

Where

The Liberty Grand

25 British Columbia Rd, Toronto

The Intermission is the 2016 York/Sheridan Program in Design’s annual showcase of the best work produced by its graduating class. It is a night for the industry to connect with emerging designers and explore their works, and for students to celebrate their past four years of hard work with you!

Getting to the Show

Getting to the Show

TTC
29 Dufferin → Saskatchewan Rd
504 King → Dufferin St
509 Harbourfront → Manitoba Dr
GO
Lakeshore West → Exhibition
Get directions on Google Maps

Frequently Asked Questions

Is the show free?

Yes, absolutely. However, we do help fund the event through sponsorships. If you’re interested in supporting this or future years, get in touch.

What can I expect to see and do at the show?

The show is an opportunity to browse the work and meet in-person with grads from one of Canada’s top design programs.

Will there be drinks?

Yes, we’ll have a cash bar available throughout the night.

What is the 'Industry Reception' portion of the show?

We dedicate a part of the night exclusively to people working in the design and creative industries. All students will be there to answer any questions about their work and experience. No ticket or registration is required.

I'll be at FITC on April 19th. Can I still come?

Definitely! The FITC schedule ends at 6pm on April 19th. We’re open until 11pm, so there’s lots of time if you’d like to swing by in the evening.

Where can I park my car?

There is a parking area located beside the Liberty Grand that will be available.

Come Meet the Cast!

Let us know if you're coming on Facebook and add the event to your calendar. We hope to see you there!

Grad Show Liberty Grand, TorontoApril 19
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Graphic Design
Fragile, Please handle with care...

The challenge was to target a younger male audience from the age rage of20-30for a mature subject of Elder Abuse. The solution was presented by using boxing gloves as the main visual subject of the advertisement and an emotionally engaging sentence specifically for the male sex “The father who taught you to protect yourself, needs your protection.”

The elderly community is increasing as large amounts of our society are reaching a delicate age with severe health and wellness concerns. This community requires our serious attention, as elder abuse develops into an unnoticed problem, and many elders fall victim to sexual, mental, emotional or physical abuse. It is important for the younger generation to not only realize but to actively take a part in fighting against this inhumane problem, as it can result in extreme cases of death and severe illnesses.

At first, I began my project with basic research about the issue, and reading true stories about the victims and their experiences. The major challenge in this project was to find a method to convince a younger male audience to not only care but also invest their time into preventing the issue. After several failed attempts I tried not to focus on a stereotypical visual representation of elder abuse, for example an elderly man as the main subject. Instead, I tried to capture one’s attention with a powerful image like boxing gloves, followed by a clever but contrasting slogan of “FRAGILE, Please Handle with Care” The solution addresses the original problem in an unexpected manner, where the audience is caught off-guard about the issue. At first, they are attentive towards the bright red gloves representing strength, and confused by a contrasting slogan representing weakness. This method builds a mystery, encouraging the audience to become curious about the context.