Engineers without Borders, EWB, is a non-for-profit organization founded in 2000. The focus of their services and activities is centered on providing aid to impoverished communities in rural Africa. EWB states it is “outraged and hopeful”, outraged that people live in such poverty, but hopeful that change can be done.The Brand didn’t communicate this ideology and was very out-dated.
The rebrand for the EWB logo includes a visual element that is across the brand system as a pattern, which was created using the two shapes that make up the “W”, to make a pulse. The visualization represents the action and energy that the organization exudes, from advocacy to empowerment, Engineers without Borders doesn’t take a backseat. The rebrand aims to revitalize and rejuvenate the EWB philosophy of action and systematic change.