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The rebranding for the ArtScience Museum in Singapore provides a dynamic identity that is implemented in collateral and promotional items.
The logo design draws inspiration from the Fibonacci sequence; an algorithm that is prominent in both art and science. ArtScience Museum is a cultural hub that embraces both these disciplines.
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A brand guideline book was designed to outline the proper usage, colours, fonts, imagery and tone of the new identity.
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Stationary was designed with the brand colours and motif in mind.
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The brand implementation in web applications.
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