The rebranding for the ArtScience Museum in Singapore provides a dynamic identity that is implemented in collateral and promotional items.
The logo design draws inspiration from the Fibonacci sequence; an algorithm that is prominent in both art and science. ArtScience Museum is a cultural hub that embraces both these disciplines.
A brand guideline book was designed to outline the proper usage, colours, fonts, imagery and tone of the new identity.
Stationary was designed with the brand colours and motif in mind.
The brand implementation in web applications.