You’re invited to

The Intermission: Grad Show


Tuesday, April 19, 2016

Industry Reception


Doors Open



The Liberty Grand

25 British Columbia Rd, Toronto

The Intermission is the 2016 York/Sheridan Program in Design’s annual showcase of the best work produced by its graduating class. It is a night for the industry to connect with emerging designers and explore their works, and for students to celebrate their past four years of hard work with you!

Getting to the Show

Getting to the Show

29 Dufferin → Saskatchewan Rd
504 King → Dufferin St
509 Harbourfront → Manitoba Dr
Lakeshore West → Exhibition
Get directions on Google Maps

Frequently Asked Questions

Is the show free?

Yes, absolutely. However, we do help fund the event through sponsorships. If you’re interested in supporting this or future years, get in touch.

What can I expect to see and do at the show?

The show is an opportunity to browse the work and meet in-person with grads from one of Canada’s top design programs.

Will there be drinks?

Yes, we’ll have a cash bar available throughout the night.

What is the 'Industry Reception' portion of the show?

We dedicate a part of the night exclusively to people working in the design and creative industries. All students will be there to answer any questions about their work and experience. No ticket or registration is required.

I'll be at FITC on April 19th. Can I still come?

Definitely! The FITC schedule ends at 6pm on April 19th. We’re open until 11pm, so there’s lots of time if you’d like to swing by in the evening.

Where can I park my car?

There is a parking area located beside the Liberty Grand that will be available.

Come Meet the Cast!

Let us know if you're coming on Facebook and add the event to your calendar. We hope to see you there!

Grad Show Liberty Grand, TorontoApril 19
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Saigon Transit

Redesigning the brand of the Ho Chi Minh City’s developing transit system.


Ho Chi Minh City (Saigon) is one of Vietnam’s fastest growing city with a current population at 6.5 million people. The dominant mode of transportation is motorbikes. Adults and teens generally prefers motorbikes because they are more affordable than cars and much more convenient than taking the public transit. As transportation is a major contributor to air pollution in Ho Chi Minh City, the government is trying to reduce the use of motorbikes as much as possible.

Current branding for Ho Chi Minh City’s public transit


Although Saigon Public Transit has a difficult duty to change the mindset of the citizens, their branding does not communicate their goals very well. In addition to that, as the city is setting up more transit systems such as a Bus Rapid Transit (BRT) and subway, they did not group this sector together under one identity but has made a completely different identity for the other systems. The Saigon Public Transit needs help in making them more apparent and relevant to the public. Their identity can easily get lost in the overwhelming traffic scene in Ho Chi Minh City as well as not getting enough exposure to the citizens as the public transit of their city.


Saigon Public Transit one of the very few public transit systems available in Vietnam that needs to work on improving and providing better services to make people want to use the public transit. As not many are willing to take the bus to commute within the city, Saigon Public Transit’s goal is to make taking public transit more comfortable and affordable as well as making the city more environmental friendly. Since they are growing and working on 2 additional systems to regular buses, they need to make statement through their identity as being the official public transit of the city that everyone can recognize and remember.


I started with sketches a lots of symbols that are related to traffic as that is a major problem in the city. I wanted the logo to have some positivity for the corporation and so a lot of these sketches try to symbolize the advantages of public transportation touching upon destinations, routes and motion.

Narrowing down to 2 concepts, I focused on the fundamental of transport which is to take a person from point A to point B. Added to that, people want public transit to be fast and efficient. Concept A uses the S from Saigon with lines crossing through representing the transit’s operation throughout the city. Concept B utilizes type to create a route going from one point to another.


The concept for the final logo was based on the hectic traffic in the city. The ‘S’ is the initial of the city but it also represents the complicated roads that are not always straight. The diagonal lines in between represent the 3 types of transit systems: bus, express bus and the subway. These lines are also indicator of speed that cuts through the S to imply that taking public transit can be shortcut and a solution to the traffic problems in the city. It is important to emphasize on motion and speed because traffic jams are the norm in Saigon, so in some cases, public transit will be able to avoid that.

The new logo signifies changes and growth of transit in Ho Chi Minh (Saigon). It embraces and emphasize what’s important for transit such as speed and efficiency, additionally making it unique to Saigon. All the elements in this logo has more than one meaning to them making it a constant reminder the purpose of public to the next generation of passengers. The logo addresses the current problems and proposes how the organization is trying to improve to create a better experience.


Mock Up
Graphic Burger